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Be Like Conor McGregor

Be Like Conor McGregor

Over the weekend, “The Notorious” Conor McGregor lost a fight *gasp* If you’ve hopped on the UFC bandwagon recently, you might be confused into thinking this is new. Seasoned viewers will know it’s not the first fight he’s lost and there’s no reason to suggest it will...
No KPI?! WTF?!!

No KPI?! WTF?!!

This is something that’s cropped up recently from speaking to a reasonably large potential client. This potential client had two big agencies working for them and they were spending A LOT on advertising across many different mediums (well into 6 figures annually)....
Wait… You’re Not Building A List Yet?

Wait… You’re Not Building A List Yet?

It’s 2016. The best time to be building a list was yesterday! The number one thing successful online business owners say is their biggest regret? “Not building a list sooner” You fit into 1 of 3 camps: 1. What is a list? 2. I’ve been meaning to...
We Succeed Through Trial and Error, Not Hopes and Dreams

We Succeed Through Trial and Error, Not Hopes and Dreams

It was freezing, ****ing freezing (January 2012). Demoralising. Miles out my comfort zone. Me and my buddy Craig had an “amazing” idea over 4 years ago. We were going to sell advertising space on an A4 leaflet. This leaflet would: Go out to 10,000 homes in radius of...
Woke Up Without Goals Today?

Woke Up Without Goals Today?

In that case you haven’t really woken up – you’re SLEEPWALKING! The most important thing to learn in any business, regardless if you’re just starting out or if you’re a 50 year veteran is: Goal Setting Not in your head – written down! It’s the sure fire way to...