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No KPI?! WTF?!!

No KPI?! WTF?!!

This is something that’s cropped up recently from speaking to a reasonably large potential client. This potential client had two big agencies working for them and they were spending A LOT on advertising across many different mediums (well into 6 figures annually)....
We Succeed Through Trial and Error, Not Hopes and Dreams

We Succeed Through Trial and Error, Not Hopes and Dreams

It was freezing, ****ing freezing (January 2012). Demoralising. Miles out my comfort zone. Me and my buddy Craig had an “amazing” idea over 4 years ago. We were going to sell advertising space on an A4 leaflet. This leaflet would: Go out to 10,000 homes in radius of...
Woke Up Without Goals Today?

Woke Up Without Goals Today?

In that case you haven’t really woken up – you’re SLEEPWALKING! The most important thing to learn in any business, regardless if you’re just starting out or if you’re a 50 year veteran is: Goal Setting Not in your head – written down! It’s the sure fire way to...